Description Career Area : Marketing / Sales / Product Support Job Description : Job : Marketing Specialist Location : Panama WE BUILD WHAT MATTERS This position is accountable for contributing toward the achievement of product division's objectives by collecting and analyzing Caterpillar and competitive product information to inform department personnel of developing sales opportunities.
The incumbent is usually assigned responsibility for a certain portion of the company's earthmoving product line, i.e., motor graders.
Collects and analyzes data on current and future Caterpillar and competitive models within product line assignment. Responsible for knowing the relative sales feature and value position of each Caterpillar and competitive product and how each Caterpillar product should be equipped and applied by the user.
The incumbent uses this information and knowledge when visiting customer jobs to study machines and applications.Prepares information releases on new and improved Caterpillar products and competitive products, containing pertinent technical data, feature analysis, attachment descriptions and machine equipping considerations, and recommendations on product sales philosophies.
These releases are subject to supervisory review and multiple utterance procedures and are published for internal and dealer distribution.
PRINCIPAL ACCOUNTABILITIES : 1.Collect and thoroughly analyze data on new and current Caterpillar and competitive products.
2.Provide product related information to company, dealer and user personnel through oral presentations and written product information releases.
3.Evaluate the relative feature and productivity value of Caterpillar and competitive equipment.4.Assist in preparation of pricing recommendations on new and current Caterpillar products for Pricing and Scheduling.
Basic Qualifications : Requires a degree.1 to 2+ years of commercial / marketing experience.Advanced English and Spanish.
The position travels 30% Behavioral Skills : Strong analytical, communication and organizational skillsAbility to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.
Ability to deal with sensitive issues, mentor and coach, and / or persuade others on new methods of equipment application, new technology and distribution methods Top Candidates will also have : Dealer experience #LI Caterpillar is an Equal Opportunity Employer (EEO).
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