Expansion Portfolio Manager, CCA
Panama City, Panama
hace 6 días

Job Description :

Job Title Expansion Portfolio Manager, CCA

Location Panamá

Contract Term Full time

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed.

We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role.

It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel inspired? Then this may be the opportunity for you.


As the home of iconic brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker, at Diageo we source, produce and deliver 6.

5 billion litres of world-leading products every year across 180 markets globally. Because of this huge undertaking, we rely on highly advanced systems as well as the very best talent to make sure our businesses continue to run smoothly.

To give you some idea of the scale of our operation, over half of our 30,000 employees work in our supply chains. We have teams in over 100 sites across more than 30 countries, but what matters is that wherever you work, you’re part of a diverse, inclusive team where there are opportunities for everyone.

Whether you work in planning, logistics, technical teams or manufacturing, you’ll be part of an innovative, dynamic organisation.

We set ourselves the highest standards, and our practices have earned us international recognition. And it’s people with energy, dedication and problem-solving skills who’ll help us get even better.

In return, we offer a world of opportunities for you to explore, to shape and progress your career.

Purpose :

  • This role is accountable for developing how will Deluxe Scotch lead Spirits Premiumization for lead markets.
  • Developing the full marketing mix and growth drivers for JW Black, Buchanan’s Deluxe & OP12 in close co-ordination with the Head of Spirits Premiumization and lead markets, as well as commercial, customer marketing & finance leads thereby delivering amazing results.
  • Delivering Annual Market Share while driving increases in Key Brand Equity Metrics as well a proven premiumization metrics.
  • Creating and delivering best-in-class in-market brand plans that outperform our competitors not by strength of investment alone, but by flair of programs and brilliance in execution with a strong agility, risk managing & learning mindset.
  • Ensuring we gain brand and product relevance with consumers, with a deep understanding of territory, occasion & cultural relevance with consumers.
  • Ensuring pricing strategies on all brands are competitive and value maximizing in close collaboration with (NRM) Growth Team.
  • Market Context :

  • CCA is a very dynamic market with many opportunities. Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+.
  • Our model is a distributor based RTC with 57 partners. We also operate with six distributor Free Trade Zones and with two operators in the border between Mexico and the US.

    We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.

    Decision Making :

  • Submits the Brand Plans (MBPs) after incorporating input and feedback from Manager, Director and GBT.
  • Approves the A&P and split per brand driver.
  • Approves the brand toolkits.
  • Approves the BTL tools and materials proposed by CMO from the BTL activities.
  • Approves the Connection Plans proposed by the Media and digital manager.
  • Approves the Cultural Plans proposed by the Culture Manager.
  • Recommends brand performance interventions
  • Responsible and accountable for managing the brand A&P
  • Financial Responsibility :

  • Brand Equity / Shares / Volume / Profit achievement
  • Accountable for delivering the brand P&L and leading the business functions that are responsible for delivering the plan
  • Leads the delivery the right A&P and investment behind the Brand / Market and ROI KPIS
  • M&E of key activities and resulting investment decisions
  • Leadership Responsibility

  • One direct report (ABM), but people management is critical : this position needs to work along and influence Commercial, CMO, Marketing, and finance both internally and with Distributors / Partners teams
  • Great relationship builder with different stakeholders internally and externally
  • Demonstrate strategic thinking, leadership and ability to manage businesses for long-term viability.
  • Think in the future, anticipate trends and opportunities, while generate ideas and move them into action
  • Ability to orchestrate remote work teams (internal and external stakeholders)
  • Pulls together the cross functional team of specialists, customer marketing, sales and agencies to deliver the MBP’s and beat AOP.
  • Key Outputs / Deliverables

  • Supports 5 year Strategic Plan definition identifying sources of medium term growth and resources needed. Including innovation strategy for the brand.
  • Drives the MBP’s Process to establish strong brand / category and business objectives and plans behind variant
  • Aligns A&P Split by Brand , in consensus with Line Manager & Marketing & Innovation Director.
  • Inputs into the Commercial Roadmap building for Portfolio under scope & the growth drivers necessary.
  • Responsible for guaranteeing ATL implementation , including Media plans, Digital Marketing, Public Relations and Out-trade experiential events.
  • Defines Price Strategy for each brand, in consensus with the commercial area and following Global Guidelines.
  • Adapts global ATL content or create local relevant pieces when needed.
  • Supports Customer Marketing in their creation of BTL toolkits for CCA.
  • Business Performance Management Process including P&L tracking, Market share monitoring, Brand equity tracking and Category performance with a focus on Sell out.
  • Proposes corrective actions or M4Ms, as needed.

  • Administers the overall A&P budget their brands
  • Ensures M&E is used to drive A&P effectiveness.
  • Supports the innovation team to define and deliver the years pipeline
  • Leads brand renovation projects (packaging changes and improvements)
  • Qualifications and Experience Required

  • Graduate of Business Administration, Marketing
  • Minimum 12 years’ experience in consumer marketing (CPG companies desirable-)
  • Fluent in English and Spanish (oral & written)
  • Experience on communication plans development
  • Consumer / shopper behaviour driven
  • Excellent report writing and presentation skills.
  • Price management at point of purchase
  • Commercial awareness of consumer trends / profitability.
  • Excellent analytical skills.
  • Available to attend late evening events.
  • Travel availability.
  • Business Judgement
  • Capacity to move from strategic thinking to detail in execution and vice versa.
  • Flexible working options

  • Role is based in Panama
  • This role requires traveling across the market (estimated 10%) as well as effective usage of virtual communication channels.
  • Diversity statement

    Celebrating our inclusive and diverse culture is core to Diageo’s purpose of celebrating life every day everywhere . This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

    We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

    We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

    Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

    Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

    Character Is Everything

    Worker Type : Regular

    Primary Location : Panama City

    Panama City

    Additional Locations :

    Job Posting Start Date :

    2022-08-08-07 : 00

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