Marketing & Innovation Director, CCA
Panama City , Panama
hace 16 horas

Purpose of role :

Deliver projected organic and innovation growth through the Total Beverage Alcohol portfolio in the market and recruit faster in the casual get together occasion and next generation consumers.

Top 3-5 Accountabilities :

  • Develop, Enrol and implement a 5yr Marketing & Innovation Strategy that delivers a market shift in our ability to recruit faster, grow categories and increase our share in TBA
  • Grow brand equity and market share and beat the competition
  • Manage A&P budget to optimize and prioritize spend
  • To champion and role model DMC policy, particularly around events sponsorship and relationships with agencies.
  • Deliver the Annual Marketing & Innovation Plan NSV / TP targets through fantastic plans and brilliant execution.
  • Qualifications and Experience Required :

  • Bachelor’s Degree required in Business or related field. MBA highly preferred.
  • Fluent in English / Spanish is desirable
  • A minimum of 10 years of experience in FMCG with excellent performance track record managing financial performance through robust processes and high intuitive commerciality.
  • Proven success managing and coaching teams.

  • Strong understanding of the value chain.
  • High level of financial literacy and broad commercial understanding and judgment is critical to be able to provide creative solutions in pursue of our business opportunities.
  • Able to quickly build and sustain strong working relationships.
  • Ability to work in multicultural, highly volatile and complex environments
  • Proven track record of driving brand growth through innovative marketing strategies
  • Ability to lead, develop and inspire a team of brand managers
  • Ability to prioritise and make sound judgements
  • Must be a role model for compliance and ethics across the business
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