Product Marketing Specialist
ABB
Panama City, Panama, Bocas del Toro, Panama
hace 7 días

Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy.

Implement all marketing activities, and support Sales organization in driving sales and services of respective products.

Tasks : 1. Strategy

1. Strategy

Implements the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.

2. Targets

Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.

3. Business Plans

Executes annual marketing plan in conjunction with relevant Business Units / Product Groups. Prepares business plans focused on business development for a defined market.

4. Analysis

Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.

5. Sales

Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).

6. Training

Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person.

Facilitates know-how sharing and cross-collaboration.

Requirements :

We are looking for a candidate with bachelor degree Electrical or Electromechanical engineering.

This position will be based in our office in Panama.

It also desirable that you have the following knowledge, skills and experience :

  • 3 to 5 years of experience in the similar position.
  • Fluent English
  • Knowledge in products of SF6 Switches - Sectos
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