Manager DTC Marketing
Panama City
hace 5 días
source : Successfactors

Purpose & OverallRelevance for the Organization :

To ensure positive development of adidas brand image, sustainable and profitable business through adequate DTC / Trade Marketing planning and execution at the Point of Sales (POS).

Define, Manage and Implement all aspects of best-practice trade in expertise and people management.

Key Responsibilities :

  • Align with the local DTC Organization in regard to Own Retail and Franchise door specific marketing plans and their execution
  • Develop and steer implementation of integrated marketing packages for DTC specific needs. through brand marketing activities
  • Present DTC marketing plans to all key players internally and externally
  • Manage the development of additional DTC specific sell-in tools when needed for better planning
  • Monitor marketing investments and coordinates marketing working budget for the channel and ensure healthy ROI ratio
  • Key contact person for Retail / eCom activiation to ensure alignment and best usage of ressources
  • Suppport allocation process and efficiency tracking of exclusive range offers
  • Coordinate Marketings tasks of space management initiatives
  • Balance brand and category message against channel specific requirements
  • Ensure brand presence (global footprint) and sell-through at POS by connecting strategic account / channel plans with adidas Brand Marketing objectives
  • Key Relationships :
  • Own Retail Ops
  • Franchise Ops
  • OmniChannel Team
  • Mops
  • Knowledge Skills and Abilities :

  • Experienced in job and fully qualified / trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices
  • Strong competence with various tools, procedures, etc
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