The CCA business unit also includes the Free zone and border business which are trading channels. CCA incorporates both English speaking and Spanish speaking consumers.
Our key brands of focus are Johnnie Walker whiskey, Old Parr whiskey, Buchannan’s Whiskey, Smirnoff vodka and Bailey liqueur.
This role will also heavily interact with our luxury portfolio team given the nature of the luxury world. Our ambition is to be the best performing, most trusted, consumer products company in CCA.
A lot of the countries in CCA are run by distributors and the marketing handled by distributor marketing teams. Only in Costa Rica and Dominican Republic we have an in market company where we perform all marketing functions directly
Purpose of the Role :
Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates.
The role exists to lead the total business with ideas and insights that sell more.’ The consumer planning team bring unique skill at leading the business to make the right strategic and commercially savvy evidence-
based decisions within the ever-changing context of our consumers and customers lives. We have an industry recognized track record of thought leadership, beyond functional research expertise, strongly influencing brand building thinking and how we do marketing at Diageo.
Uncover deep insight but also generate the implications that will drive growth.