Our ambition is to be the best performing; most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building amazing distributor relationships, building our brands through the On Trade, developing a culture of simpler, faster, better’ and working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in market.
CCA is one of the markets within the LAC Region and is comprised of more than 39 markets. The region is a multicultural, multi-
customer, multi-channel and multi-currency environment with different taxations and regulations.
It is comprised by 3 business units : Caribbean, Central America & Free Trade Zones & Border.
Reserve CCA represents 13% of total CCA Business. Central America is a growth market which now represents 9% and is expected to double the business by F20.
Purpose of role :
The Customer Marketing organization in CCA comprises of Shopper Marketing, Shopper Planning, Category Development and Commercial Planning and Activation, to deliver :
World-class shopper understanding and insights
Compelling category strategies
Support for outstanding customer collaboration
Value creating Category development
Effective shopper marketing to support Winning at the moment of choice.
Customer-focused planning, activation and execution.
Business performance management : KPI’s definition and tracking.
Top 3-5 Accountabilities :
Supports CMO Manager in planning and executing the commercial / activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers / channel and that all deliverables are OTIF.
Supports CMO Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
Support on building commercial propositions for TLA / RLA accounts and tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-
defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale )
Leads the S&OP Reserve Activity Review ensuring all commercial managers and KAs are making a correct forecast.
Tracks A&P and trade spend highlighting its evolution to HoR and is responsible for preparing activities Pre and Post M&E
Lead the local Brand Ambassador and Reserve staff (advisors) having clear KPI’s aligned with Distributor sales team while maintaining them engaged and motivated.
Qualifications and Experience Required :
Bachelor’s Degree required in Business or related field.
English and Spanish required.
Minimum 4 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor based businesses.
Understanding about how the total sales organization operates and how to drive its effectiveness.
Understand and has passion in the luxury world, main point of references in the market and global trends.
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
Ability to work around and within a variety of different market conditions and demographic factors.
Excellent knowledge of Microsoft PowerPoint and Excel.